Paul’s muscle Mecca
Based in Bemidji, MN, Paul’s Muscle Mecca is a locally owned gym established in 2021. Bemidji is known for its connection with Paul Bunyan, who is essentially the mascot for the town, and happened to be the perfect match to base the Gym name and logo on. Paul Bunyan was known for being strong, tough, and resilient, which was exactly the attitude the client wanted to embrace inside the gym and depict in their logo.
inspiration and requests
Gym Brand Idea
Get strong, mostly weights less cardio, a large variety of equipment
Anyone and everyone can and should get strong and lift heavy for everyday life.
Target to a broad audience, mostly under age 50, and wanting to avoid corporate gyms such as planet fitness, anytime, etc.
Client requests:
“Paul” Image with beard and muscles
Weights/Gym Equipment
Flannel
Final Logos
