Based in Bemidji, MN, Paul’s Muscle Mecca is a locally owned gym established in 2021. Bemidji is known for its connection with Paul Bunyan, who is essentially the mascot for the town, and happened to be the perfect match to base the Gym name and logo on. Paul Bunyan was known for being strong, tough, and resilient, which was exactly the attitude the client wanted to embrace inside the gym and depict in their logo.

B&W “Paul”